Victor Hugo shows off Diesel’s colourful new Pride collection
The range has arrived just in time for Pride in London.
By Nick Byam
Diesel has a long history of championing individuality and diversity. Past campaigns include Make Love Not Walls that tackled not only LGBTQ but also race and religion issues.
That was followed by Go With The Flaw, celebrating uniqueness. So, it’s no surprise that the Italian brand is supporting the LGBTQ+ community with its new Pride Collection, which lands just in time for Pride in London this weekend.
The 20-piece capsule collection, out now, is suitable for all genders and includes tees, shorts, hats, socks, briefs, thongs and even jockstraps. With the rainbow flag and the word PRIDE emblazoned on them, each piece exudes vibrancy and self-love.
For every item sold, Diesel, working with the Only The Brave Foundation, will donate to The Stonewall Inn Gives Back Initiative, a non-profit organisation. A card will be included with your purchase, giving detail about donations and the foundation.
We shot model and actor Victor Hugo and in our favourite pieces for your pleasure…
