Culture Sexuality
Attitude’s (Accidental) Allies Award: The Russian national football team
The team unwittingly raised £170,000 for LGBT+ causes during the World Cup this summer thanks to Paddy Power.
Rainbow Russians
News World
The Russians are coming! Or possibly going…
Paddy Power doubles LGBT+ causes donation to £20,000 per goal for Sunday’s knockout stage
News World
Caitlyn Jenner backs Attitude and Paddy Power’s #RainbowRussians World Cup campaign
We're turning the Russian football team into unwitting LGBT alllies this summer.
News World
Paddy Power will donate £10,000 to the Attitude Foundation for every goal Russia scores at the World Cup
The 'From Russia with Equal Love' campaign guarantees £50,000 to LGBT+ causes and makes unwitting allies of the Russian team.