Attitude Pride at Home 2022: LGBTQ stars and allies lead digital festival of love

Words: Brian Leonard

Pride season is officially upon us, and if the last two years have taught us anything, it’s that nothing can stop the LGBTQ community coming together and making our voices heard.

Since 2020, the Attitude Pride at Home digital festival has brought the power and pleasure of Pride directly to people wherever they are in the world with exclusive performances, readings and reflections from some of the world’s biggest LGBTQ stars.

2022 is no exception, with 11 days of Pride content being beamed across Attitude’s digital and social platforms and YouTube channel from Thursday 9th June to Sunday 19th June.

Attitude Pride at Home is to benefit the Attitude Magazine Foundation for LGBT causes, which through last year’s event was able to offer financial support to Black Trans Foundation, akt, Curly’s Legacy, Elton John AIDS Foundation, The Food Chain, Kaleidoscope Trust, LGBT Youth Scotland, Mermaids, Stonewall UK and Switchboard LGBT.

You can make a difference to the lives of LGBTQ in the UK and around the world today and donate £3 by texting ATHOME3 to 70480 or clicking here.

So what’s in store during this year? Read on to find out which of your queer faves will be getting in the Pride spirit with Attitude this month.

LGBT Slang

Can you tell your ‘daddies’ from your ‘doppelbangers?’ We put LGBTQ stars and allies’ queer knowledge to the test as they take on Attitude’s LGBTQ Slang Challenge.

Putting themselves in the hotseat for Attitude Pride at Home are Olympic champion Tom Daley, pop icons Steps, Everybody’s Talking About Jamie star Max Harwood and comedian Tom Allen.

Joining them will be internet sensation and author Dan Howell as well as model Pablo Hernandez. Scores on the doors? You’ll find out from 9 June…

Fashionlista, sponsored by Marks & Spencer

From oh-so-90s colour coordination to runway-slaying gowns, Attitude gets the story behind some of pop culture’s most unforgettable outfits in Fashionlista, sponsored by Marks and Spencer.

Stars set to look back at their most iconic looks include Drag Race UK faves Tayce and Bimini, RuPaul’s Drag Race season 6 winner Bianca Del Rio, pop legends Steps, and drag and social media superstar Alexis Stone.

David Barnes and Jamie Ayers, Co-Chairs of the M&S LGBTQ+ Network, say: “As we join customers and colleagues across the UK in celebrating 50 years of Pride in the UK, we’re extremely excited to be working with Attitude on some fantastic plans over the next few months.

“As well as collaborating on Pride at Home, we can’t wait to join the marches in person again this year to mark this momentous anniversary. We’re also doubling donations to our year-round Sparks charity partner akt throughout June to support their incredible work tackling LGBTQ+ youth homelessness.”

Superdrag Lip-sync, sponsored by Superdrug

What’s a Pride celebration without some drag queens lip-sycning as if their lives depended on it? Buckle up as your drag faves serve up exclusive performances in Attitude Superdrag Lip-synce, sponsored by Superdrag.

Sashaying onto the Attitude Pride at Home stage are Drag Race UK vs The World‘s Pangina Heals (sorry, Jimbo) as well as the cream of the Drag Race UK season three crop in Charity Kase, Scarlett Harlett and River Medway (traffic cone sold seperately).

Gemma Mason, Head of Marketing at Superdrug, comments: “We’re really excited about working with Attitude for their Pride at Home event this year. 

“Superdrug are committed to our LGBTQIA+ customers and colleagues and we’re looking forward to sharing our plans with Attitude’s audience for our instore #UnitedWeStand Pride event with partners Unilever and others, whilst raising funds for Switchboard and other charities working with the community.”

Speaking of Pride, empowered by Bentley

Nowhere are the values of Pride better espoused than in Speaking of Pride, empowered by Bentley.

The premise is simple yet powerful: LGBTQ stars deliver a famous piece of queer prose – be it a poem, a letter, a book extract or even song lyrics – that is special to them.

Taking a seat in a Bentley Flying Spur this year are Olympic champion and Strictly trailblazer Nicola Adams, Firebird actor Tom Prior and Pretty Little Liars star Julian Morris.

Joining them will be star of The Chase Paul Sinha, author Jack Guinness and internet superstar Lewys Ball.

My Pride, sponsored by United Airlines

When was your first Pride and what was it like? In My Pride, sponsored by United Airlines, we delve into the formative experiences – as well as the other Pride memories, all of them as varied as the colours of the rainbow! – of a fabulous collection of famous LGBTQ faces.

Reflecting on their Pride experiences – and what the world means to them today – are UNHhhh‘s deliciously devilish duo Trixie Mattel and Katya, Hawkeye star Fra Fee, ‘Dancing On My Own’ singer Calum Scott, RuPaul’s Drag Race royalty Peppermint and TV presenter and DJ extraordinaire Gok Wan.

United Airlines’ Shelley Evans, Marketing Manager, UK, comments: “At United, we’re delighted to be Flying with Pride from Heathrow with up to 22 daily flights this summer and partnering with Attitude on their Pride at Home event this year.

“We’re also proud to be a sponsor for the 50th anniversary of Pride in London and look forward to celebrating with all our LGBTQ+ customers and colleagues.”

Attitude Pride at Home 2022 runs from 9-19 June on attitude.co.uk, youtube.com/attitudemag and on Facebook, Twitter and Instagram (@attitudemag).

Attitude Pride at Home is to benefit the Attitude Magazine Foundation for LGBT causes. 

To donate £3 please text ATHOME3 to 70480 or click here.