Autumn dressing with River Island and YouTuber Jim Chapman

Autumn/Winter 2015 is finally here (although it seems like it’s been here for a while now… thanks a lot, summer) and River Island – along with superstar Youtube vlogger Jim Chapman – have teamed up to show you how to dress for Autumn. Chapman’s videos cover everything from dressing for work to casual weekends and date nights.

With over 2 million subscribers to his Youtube channel and 122 million views, Jim has created somewhat of a cult following working among brands all over the world. He’s seen the front row of just about every show during Men’s Fashion Week. He may be a social media superstar, but Jim takes it all in his stride: “It’s lovely but it’s weird to be recognised. It’s not like I was bred into this,; I just sort of stumbled upon it,” Jim says. “People are like ‘You’re Jim Chapman!’ and I’m like ‘Yeah? Am I? That’s weird.’”

Watch Jim’s masterclass below and shop the looks here.