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BOSS re-open their New Bond Street store

By Joseph Kocharian

This week Hugo Boss opened their BOSS store on New Bond Street, and we have to say, it’s an aesthetic treat.

BOSS New Bond Street Store 01

With a completely new interior concept- it’s all about an  angular aesthetic, using clean and sophisticated materials to create harmony between lines, shapes and colours.  The space has been expanded on their ground and lower ground layout to make the space bigger and better than ever before.

Serving as the perfect centrepiece for the new store is the ‘objet de lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying form and function.

If you’re in London, we recommend going in for a little bit of a shop. If not, you can always have a shop online at hugoboss.com 

BOSS New Bond Street Store 03