Check out Topman’s ‘This is Denim’ collection
By Nick Byam
Cementing its position as a leading denim authority, this season Topman introduces its largest denim offering yet with the ‘This Is Denim’ campaign.
Each garment within the collection has been carefully crafted and edited to showcase the breadth of Topman’s denim offering, from the introduction of new styles such as the Japanese-inspired ‘Wide Leg Crop’ and ‘70’s Kick Flare’ to more recognisable Topman fits like the ‘Stretch Skinny’.
Leading the charge among this new denim offering is the new ‘Standard Fit’ which provides a more relaxed look and comes in a straight leg. A key item this season is also the ‘Wide Leg Crop’, taking its inspiration from Japanese streetwear. For this jean silhouette, volume is key, with the jeans produced in a wider cut and rolled at the hem – and available in raw rigid denim.
In keeping with denim’s utilitarian past, Topman pays homage to the urban nineties with key items such as the bib and brace dungarees:
Topman’s Oxford Circus Flagship store will host a unique denim lounge which will serve as the ultimate denim destination and showcase the latest denim offerings. The denim area will also include an express fitting room which will allow customers to skip the queues to try on their denim.
Topman.com is also offering customers the chance to Win a Year’s Worth of Denim. To be in with a chance at winning, customers can simply go on to TOPMAN.com and enter their email into the prize draw.
As an additional bonus, every Topman store will also feature a Denim Roulette – spin the wheel in order to either win their selected item from the new collection or redeem a 20% off voucher.
The ‘This is Denim’ launch and takeover is at Topman Oxford Circus now. Prices range from £30 for jeans and up to £85 for overalls and will be available in stores and online at Topman.com.
