David Beckham stars in new Biotherm Homme campaign

David Beckham is extending the weekend heatwave with the announcement this morning that he will be Biotherm Homme’s first global ambassador.

The venture into men’s grooming adds to his menswear legacy including numerous fragrance and clothing capsules and collaborations. The Biotherm Homme and Beckham campaign looks at a modern man’s duplicit;  looking at being a family man, a man’s man and, erm, a sexy man at that.

“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking to Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon’

As well as some oh-so-lovely pictures of David, there’s also his behind the scenes video to boot, talking about his beard maintenance routine.

Biotherm is available in the Duty Free counters in airports throughout the country and has an array of skincare product that you can check out at biotherm.com/men

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