DL1961’s cheeky SS14 Campaign features a ‘#BUTTCAM’

The sun came out today for the first time in a while, so we’ve headed straight for the beach (we’re keen) along with DL1961 Premium Denim.

Photography by Boo George

For SS14, DL1961 have created performance denim with a four-way stretch providing 360-degree movement for those who like rough and tumble all the day long. You can keep active 24/7 and they will not lose their shape or wear.

DL1961 have also sent us a perky little video entitled #BUTTCAM following around a tush or two through their day (we’re curious to see what comes up when you type in that hashtag!).

[youtube height=”315″ width=”560″]http://www.youtube.com/watch?v=dy5GlE4_drU[/youtube]