First Look: Superdry’s new luxury casual Copper Label

Superdry continue to be, well, super with the launch of Copper Label Selvedge Denim. This new luxury casual range is available now in the Premium Lounge at their London flagship store on Regent Street.

With patterns cut in Italy, the focus is well and truly on craftsmanship. There is a considered approach to quality, detail and design with nuances such as aged metal rivets, thick leather patches on the waistband and authentically aged and roughed up denim – just the way we like it.  Copper Label Selvedge Denim comes in two cuts and six washes, so there’s a style to suit everyone.

Check out some pieces from the collection – and the fine specimens modelling them – below.

Find out more about Copper Label at superdry.com