Idris Elba looks super-cool in Superdry collaboration
Hackney-born heartthrob Idris Elba has been busy with more than just acting in the latest season of crime drama Luther: he’s also launched an Idris Elba + Superdry collaboration. Idris dropped by Superdry’s flagship store today to launch the 250-piece collection – and he’s in the store all day, so get down to Regent Street if you can! The event is also on Superdry’s periscope on their Twitter account.
Doors open! Come down to #Superdry on #RegentStreet now. #IdrisElbaXSuperdry has launched & Idris Elba is here. pic.twitter.com/qQA56dIHuS
— Superdry (@Superdry) November 26, 2015
“If I had the opportunity to have any influence in fashion, this is it. I’m no fashion guru, but i think I know how to dress. Functunality and durability were key things for me,” says Idris.
“It’s a 24-hour collection; clothing guys can look and feel great in from day to night.”
The Idris Elba + Superdry collection – showcased in these shots by Rankin – will be available at premium Superdry stores globally, Selfrides and online from today.
Rankin has also shot this video, if you fancy a little bit more Elba: