In pics | French Connection’s new SS16 campaign
By Nick Byam
French Connection launch their new Spring/Summer campaign, paying homage to the iconic style triumphs of the 90’s.
Visible Influences come from those who championed Cool Britannia and the rising talents behind, The Face and i-D Magazine. Some iconic style moments, such as the sequin dress worn by Kelly MacDonald’s Diane in Trainspotting, also feature as key inspirational references.
In true French Connection fashion, the campaign demonstrates the brand’s track record of spotting the hottest rising stars from art, music and fashion.
The campaign features British singer/songwriter #WillHeard, who is currently touring with Rudimental, NY based artist #ConieVallese, Parisian model and actress #AngieSherbourne, Polish model #CocoKate and British model and self-proclaimed ‘artist in training’ #WilsonOryema.
The forward-thinking use of hashtags are placed to help bring more awareness and attention to all artist and models involved.
Harley Weir returns for a second season to photograph the collection. Her distinctive style and edge effortlessly revive the 90’s, but with a modern twist to fit the present day.
