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Kanye West and Adidas Originals team up!

By Joseph Kocharian

Bringing to life fashion and music once again, the YEEZY BOOST is Kanye’s first collaboration with Adidas Originals. The limited-edition trainer, which will debut later this month, is designed featuring beautiful yet simple materials. Featuring adidas’ coveted boost cushioning technology, the YEEZY BOOST will combine the ultimate in comfort and performance with high-end style.

Kanye West and adidas Originals announce today the global launch event for YEEZY Season 1 and the new sneaker. A worldwide simulcast event will take place live in New York City today (February 12th) at 4pm and streamed to 42 theatres around the globe including one in London this evening.

Kanye has already been snapped wearing them and wore them for his performance at this year’s Grammy Awards. Wonder how long it will be till Kim and North have a pair…

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