Luca Dotto for Emporio Armani

You’re probably going to be too distracted to read this, as you’ll be staring at the Adonis in a snug pair of pants instead, but here goes. This piece of Italian gorgeousness is swimmer Luca Dotto – as well as being an athlete at international level, he is also Emporio Armani Underwear and Emporio Armani Eyewear’s spokesman for Autumn Winter 2013/14 and Spring Summer too.

The campaign shot by Giampaolo Sgura is on billboards across Italy, so we know where we’re booking our next holiday..