MaxiNutrition announce new protein innovation

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UK sports nutrition brand MaxiNutrition have announced their latest innovation: a unique new formula in their powdered protein product ranges that starts to work fast and last for hours, ensuring the everyday exerciser gets the most out of their workout.

Latest research suggests that pure whey protein may not do the whole job: The latest MaxiNutrition powders recognise that the amount of protein that you consume should reflect your unique needs.

The new formula will combine fast acting and slow release proteins which release amino acids into the blood over a sustained period of time. The MaxiNutrition powder portfolio is categorised into three ranges, depending on the differing protein requirements of consumers, which include a 20g, 30g and 40g product.

“GSK has science at the heart of its new product development and we believe that the newly formulated range of MaxiNutrition powders will provide consumers with a range of products that are more aligned to their specific requirements,” said Craig Read, GSK Category Marketing Director.

“There are seven million people in the UK that regularly exercise each week and our research shows that they could be using products that deliver the right amount of protein to support their exercise goals.”