Moss Bros and Matt Lister want to suit up Britain for Autumn/Winter 2017
By Ross Semple
British tailoring brand Moss Bros. have launched their AW17 Suit Up Britain campaign with former Olympic canoeist Matt Lister.
The campaign champions the suit and is a call-to-action to men across the land to embrace contemporary tailoring.
Encouraging a confident and cavalier spirit to dressing-up, Suit Up Britain challenges men to play with pattern, texture and colour in a bid to take charge of their looks and dress-up with style and verve.
Inspired by the renaissance of menswear and the revival of uniquely styles wardrobes, the collection offers everyday versatility with a series of style-savvy tailoring-led looks aimed to tick trend boxes from the boardroom to the wedding reception and from a day at the races to the dancefloor.
Slim-fitting double-breasted suits and modernist three-piece styles share rail space with single-breasted suits and peaked lapel options in a parade of contemporary pinstripes, bold windowpane checks and subtle micro-checks.
Sealing the collection, the season’s essential party-wear adds a flamboyant jolt to occasion dressing. Deep marine blues, bold bronze and metallic tones and ornate jacquard patters dominate the party-inspired tailoring collection, providing a treasure trove of fashion-forward special occasion staples designed to demand attention.
The Suit Up Britain campaign launches in August across Moss Bros/ stores nationwide and online at moss.co.uk