Ron Dorff opens flagship London store

We’ve been keeping a close eye on Ron Dorff and Attitude Fashion love the slick clean styles, like their tailored swimwear and lounge wear as well as the brand’s balance of fun with their slogan sweats and  their candles that turn into massage oil .

The French and Swedish sports and lifestyle brand have just opened their first UK flagship store at 5 Earlham Street in Seven Dials, London. They’ve got plenty to purchase (not this lovely gentleman, riding his bike topless, alas) but plenty of their premium sportswear, swimwear, lounge wear, underwear and body care.

You can read more about the shop which is open from today at rondorff.com as well as shop online too!