Scotch & Soda launch laundry detergent featuring their statement ‘Barfly’ scent
By Will Stroude
Scotch & Soda’s signature ‘Barfly’ is the much-loved scent that represents the essence of Scotch & Soda. The fashion label wants its audience to feel the love longer, so have transformed the scent into a laundry detergent of the same name.
The brand revisited the headlining strains of the fragrance, reworking them into a luxurious clothes detergent. Just like the original scent, the new Barfly detergent aroma is an intricately spiced layering of notes and strains of anis, cedar wood and amber – delivering and typifying the effortless elegance and free-spirit of the Amsterdam based brand and its stylish collections.
Garments washed the Scotch & Soda way now feel, and more importantly smell, as though ‘just purchased’, forever.
The Scotch & Soda ‘Barfly’ laundry detergent is packaged in the same understated yet elegant way as the original perfume. Conventional detergent packaging making way for an opulent, matte black bottle and complemented with a beautiful, limited edition gold foil seal-locked outer envelope. The original barfly logo has been coupled to the Barfly detergent’s new sign-off and hashtag #Loveitlonger.
Available in 750ml bottles Barfly Detergent will retail at €14,95 and will be available in Scotch & Soda stores and online in the Netherlands, Belgium, Germany, Austria and the United Kingdom as of November this year.
