The Protein Works unveils the world’s first protein popcorn
By Will Stroude
Can’t decide between that trip to the movies and getting your next gym fix? That could be a problem of the past with the fitness sector’s newest revolutionary product – protein popcorn.
Multi-award winning sports nutrition brand The Protein Works have just launched the world’s first protein popcorn: They’ve kept the high levels of polyphenols and antioxidants that occur naturally in popcorn and enhanced them whey protein, organic coconut oil and sweetened them with stevia extract to make a completely natural and healthy alternative known as Naked Protein Popcorn.
Talking about this recent innovation from the company, Protein Works co-founder Nick Smith says: “The popcorn has been a huge success and took social media by storm. We sold out in a matter of hours as the hashtag #ProteinPopcorn went viral around Twitter.
“We’re overwhelmed by the response and are so glad people share our passion for unique and healthy snacks.”
Nick also hints that this could be the first of many protein innovations, adding: “We’ve had a great first year but we feel the best is yet to come. We’ve a pipeline of totally unique products and are joining forces with experts outside the sector to combine expertise in what will be some pretty exciting collaborations, so watch this space!”
To find out more about Naked Protein Popcorn visit theproteinworks.com