Things We Love: Björn Borg's new Sport Couture collection

Today Swedish sports and fashion label Björn Borg launch their handmade limited edition Sport Couture Collection. The collection was shown in August last year during Stockholm Fashion Week, last August,

Björn Borg paid homage to the Mars One space initiative in their SS16 show during Fashion Week. The tribute to this vision also led to the creation of a limited edition capsule collection, designed by Björn Borg Head of Design James Lee and Stylist Naomi Itkes, and inspired by the history of space travel and the journey to find new frontiers that took place during the 1970s and ’80s. The much anticipated retro-style collection comes in navy blue, white and red, and features a striped ribbed detailing for the ultimate vintage sport look.

“These garments are made to offer excellence in fit, quality and looks,” James Lee, Head of Design at Björn Borg. “Handmade in Stockholm, the bearer is guaranteed something truly unique. Every piece in this collection is different from the next, every seam sewn with passion, and every cut calibrated to perfection. Each look is produced in a truly limited edition with one to ten pieces per style.”

The Björn Borg SS16 Limited Edition Sport Couture collection is available exclusively from today through bjornborg.com. and sell for €21-320. All pieces are numbered and are delivered in a bespoke gym-bag. The collection includes 85 pieces of unique clothing plus six styles of matching socks: There are five styles for him, eight styles for her, and some that come in more than one colour.

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Shop online now at bjornborg.com

Things We Love: Björn Borg’s new Sport Couture collection

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