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Things we love: Tommy Hilfiger’s 2015 Campaign

By Joseph Kocharian

It’s all about Team America of late when it comes to sports, and it’s their girls that have been ruling the world.

The US women’s national soccer team won the world cup this month, Serena Williams was crowned Wimbledon champion – in turn winning her second ‘Serena Slam’ – and now she looks to the US Open to tie Steffi Graf for 22 slam titles and a Grand Slam.

Last night, Serena was also honoured as the female tennis player of the year at the ESPY Awards, along with Caitlyn Jenner, who was awarded the Arthur Ashe award for courage. While the sportswomen have been in the spotlight, we thought it was the perfect time to take a look at all-American brand Tommy Hilfiger’s new campaign, which features both men and women on the football field:
MSW_GL_01_FW15 UNI_GL_01_FW15

Celebrating its 30th year, Tommy Hilfiger gives American football an elevated, modern twist. Much like American female sports stars, it’s the women’s collection that takes centre-field with plenty of menswear to keep your eye on too.

Tommy Hilfiger has this to say about the all-American theme:

“American football has always been one of my favorite sports and for Fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection. As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game day fashion – from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”

IG photo - Tommy Hilfiger FW15 Campaign - Team Hilfiger[2]

uk.tommy.com

Photographed in Monterey Park, California, the campaign stars supermodel Behati Prinsloo, who returns as a brand ambassador for the second consecutive season, along with some familiar match starters for Hilfiger in the form of Julia Hafstrom, RJ King and Miles McMillan. New team members include models Bruno Fabre, Nate Gill and Simon Nessman.

Hair  by Malcolm Edwards

Makeup by Mark Carrasquillo